We keep our clothing at a manageable price for a college budget but choose pieces that maintain a high profile, California style. We are all about the boho beach babe and her indie rocker friends. A large portion of our clientele comes from Texas Tech, though seeing a group of local high schools girls shopping for their holiday dance dresses puts a huge smile on our faces! TCE is all about bringing fashion to Lubbock, and giving girls the confidence to wear their style on their sleeve.

Catering to Texas Tech’s masses, TCE has been able to keep its doors open by staying true to the owner’s personal style. We are firm believers in the boho girl who walks to the beat of her own drum no matter the settings around her. For us, clothing is more than just a crop top or coral maxi — we see T.C. Elli’s as the girls of Texas Tech and Lubbock alike.